Brand Ponderatio
Brand as Constraints
In this inquiry I try to come up with a useful brand definition and explore its practical implications. The definition in question is heavily influenced by complexity science, but also informed by the latest research in marketing science and many of the prominent figures in the marketing community. My goal is less about critiquing existing theories and definitions and more about taking a breather from incoherent marketing talk, to find something that makes sense, hopefully, most of the time.
Accounts of the Market
Marketing's current perception of market behavior and dynamics is reductive to the point of being downright harmful. Our discussions revolve around advertising and whether "scientific" descriptions of markets at a single point in time are capable of resolving every marketing challenge once and for all.
Boring Marketing
How reductionistic pressure took away the joy of figuring things out from marketing